I was recently researching new ultrabooks and visited the Intel site for some insight on current processors. When I arrived, I was a bit shocked at what I saw…
Waiting for me was not the typical corporate web site, with menu-based navigation (at least not immediately apparent). Rather, Intel was presenting, dare I say, a very "Google" like approach – enter a keyword-based query to find what you want.
I found the whole experience a bit off-putting. I don't generally recommend our clients lead with a search-based content findability approach. In fact, I've argued against even making search a primary content findability technique.
If anyone has insight on this approach (e.g. real analytics supporting this experience strategy over more traditional IA), I'd love to hear about it.
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