Every now and again, a really fantastic opportunity to illustrate a best practice just falls in your lap. The opportunity, just as occasionally, presents itself through inspiration found in the most surprising places. In my case, I found this communication example in the men’s room at a client:
This sign provides an excellent template to use when communicating with your audience:
- It starts by presenting the message at the time when the recipient is engaging in a related behavior
- The messaging points out a very specific feature of the tool being used
- A statement of community support for that feature is provided
- An aspirational goal is included to (through implication) encourage a specific, future behavior
- All of this is followed by a polite.. thank you!
Ignoring the specific subject matter involved in this message, this could easily serve as a model for feature-obsessed technologists and enthusiastic Intranet managers on how to encourage intranet or technology adoption.
What do you think?
[EDITED TO CORRECT SPELLING AND WORD CHOICE]